Yes you can. And in many cultures, it’s considered highly auspicious ! Amavasya, or the new moon day, holds great significance in Hindu traditions. Buying gold on this day carries the belief to bring wealth, prosperity, and good fortune .
1. Yes, You Can Buy Gold on Amavasya

2. Why People Buy Gold on Amavasya
In Indian astrology and Vedic traditions:
- Gold symbolizes wealth and divine energy
- Purchasing gold on Amavasya holds a belief to please ancestors (Pitru Dosha relief)
- Considered a Shagun deed , bringing positivity and prosperity
3. Physical Stores Are Open on Amavasya

Most jewelers remain open on Amavasya unless it coincides with a public holiday or festival. Since Amavasya falls once every lunar month, it’s often treated like any other regular business day.
4. Digital Gold Can Be Bought Anytime – Including Amavasya
If you’re not able to visit a store, you can still invest in digital gold via platforms like:
- Paytm Gold
- PhonePe Gold
- Amazon Pay Gold
5. Tips for Buying Gold on Amavasya

Here’s how to make the most of your Amavasya gold purchase:
- Confirm store timings in advance
- Check for special offers or discounts
- Opt for certified and hallmarked gold
- Complete KYC early for digital purchases
- Carry valid ID for high-value transactions
Frequently Asked Questions (FAQs)
Q1: Is buying gold on Amavasya auspicious?
A: Yes, very auspicious and believed to bring wealth and blessings.
Q2: Are jewelry stores open on Amavasya?
A: Yes, unless it falls on a public holiday or Sunday, most stores are open.
Q3: Can I buy digital gold on Amavasya?
A: Absolutely! Platforms like Paytm Gold and PhonePe Gold are available 24×7.
Conclusion
Yes, you can definitely buy gold on Amavasya—with a belief it invite prosperity, luck, and ancestral blessings into your life.